win from within playbook
The pro athletes playbook for confidence, control, & clutch performance. If you apply the tools inside, you will unlock a level of control you’ve never had before..
You’ve trained your entire life to master your sport—your body, your technique, your tactics. But no one ever taught you how to train the one thing that controls everything else: Your mind.
- Stop freezing under pressure
- Stay calm and sharp in big moments
- Snap out of negative emotions fast
- Build confidence that sticks
- Perform like a champion when it matters most
Through all my years of being an athlete —not one coach, trainer, or program taught me how to strengthen my mental muscles.
Win the game in your head free Udemy course
This course is for athletes who want to break through mental barriers, elevate their performance, and gain the confidence to take bold steps—whether in their sport or in building something beyond it. Based on research into self-handicappingin high achievers, this programuncovers how fear of failure and fear of success create subconscious roadblocks, keeping athletes from fully stepping into their potential.
- Athletes aiming for the next level – Strengthen your mindset to perform at your peak.
- Athletes preparing for life beyond sports – Gain confidence to start something new.
- Athletes struggling with mental blocks – Overcome self-doubt, procrastination, and fear of failure.
- Athletes ready to take action – Break self-handicapping and step into new opportunities.
Understand the psychology of self-handicapping and its impact on success
Recognize and eliminate self-handicapping behaviors that keep you stuck
Reframe fear of failure and success to take bold action
Apply a proven 5-step process to shift your mindset and improve performance in sports and beyond
Learn from real-world case studies of high achievers
Kerdu will guide you through a proven 5-step process that has helped athletes and business leaders overcome mental barriers, take action, and achieve greater success.
Basketball Body and Mind Podcast
In this episode, mindset coach Kerdu Lenear discusses the importance of mental training for athletes. She shares her journey from being a professional basketball player to becoming a mindset coach, emphasizing that the mind can be trained just like the body.
Kerdu explains various techniques for improving focus, handling pressure, and transforming mistakes into learning experiences.
Free Performance Articles for Athletes
I contribute articles for Brainz magazine that help athletes and high performers master identity, mindset, and transition. My pieces explore confidence-building, emotional regulation, and leadership—on and beyond the game.
All articles
Athletepreneurs Academy – From the Court to a New Chapter
Mindset
When my basketball career ended, I didn’t just lose a schedule, I lost a sense of who I was. For years, every day had purpose, early practices, long travels, and that fire before every game.
Reprogramming the Inner Critic – Why Neuroencoding® Is a Game-Changer for Pro Athletes
Mindset
When I walked into the arena at EuroBasket 2025, the energy was electric. I was there to cheer for Estonia and to support one of my clients on the national team. From the stands, I could feel the pressure…
Change Your Story and Lead a Life That Reflects Who You Really Are
Mindset
Behind every championship ring or final whistle, there’s a quieter voice narrating what it all means. As a former pro athlete, I know this firsthand. I trained for years to perform at the highest level…
What If You Could Train Your Thinking the Way You Train Your Body?
Mindset
Behind every game-day highlight, there’s a deeper story. In previous articles, I’ve written about how self-handicapping, fear, and emotional habits quietly shape the choices of high performers, especially athletes.
Are the Toxic Ten Stealing Your Dreams? – Here’s How to Break Free
Mindset
Behind every high performer, whether an athlete, entrepreneur, or leader, there’s often an internal battle no one sees. In my last Brainz article, I explored self-handicapping, how fear of failure…
Are You Secretly Afraid of Success? – How This Hidden Habit Nearly Cost Me an Olympic Moment
Career
High achievers, whether they’re professional athletes, ambitious entrepreneurs, or purpose-driven founders, are often admired for their focus, confidence, and resilience. But beneath the surface…
Athlete Transition Coach | Founder: Mindset Fitness & Athletepreneurs | Neuroencoding Specialist | Keynote Speaker | Brainz Magazine Contributor | Helping pro athletes master identity & confidence
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