I help pro athletes train the part of themselves no one ever coached, so that they can become confident in who they really are on and beyond the game.
About Me
Kerdu is a former pro basketball player who helps elite athletes master identity, confidence and mindset on and beyond the game. As the founder of Mindset Fitness™, she’s known for her authentic energy, practical wisdom and sharing on stage the same science-backed tools she uses with top performers behind the scenes.
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Lives Impacted On Stage
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Pro Athletes Trained
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Years In Elite Basketball
Impactful. Actionable. Game-Changing
As a pro athlete, you’ve trained your body. You’ve mastered your skills. But when the pressure rises, it’s your inner game that makes the difference.
Most pro athletes were never taught how to manage these moments. Without the right tools, hesitation, self-doubt, and fear take over — blocking your true potential.
I teach athletes how to reprogram their mind to quickly reset, refocus, and perform at their best no matter what happens in the game.
I help athletes train their mind to stay calm, confident, and in control under pressure, turning emotion into focused energy.
I guide athletes to redefine their identity and build a clear, confident path beyond sport using the same mindset tools that drive peak performance.
That’s why I created Mindset Fitness — mental conditioning that strengthens the muscles no one ever coached.
Coaching plan
Every pro athlete has a strength coach. Few ever train their inner game.
With Mindset Fitness, you’ll reprogram your habits and responses so your best performance becomes your default — not frustration, hesitation, or doubt. Find out which program is right for you — Book a Free Discovery Call
starter plan
10-Day Half-Time Reset
- Control emotions and refocus under pressure.
- Reset quickly after mistakes or tough referee calls.
- Stay composed so your best game shows up when it matters most.
premium plan
6-Month Next Level Program
- Break free from hesitation, overthinking, and self-doubt.
- Rebuild your identity so you trust yourself fully — not just as an athlete, but as a person beyond the game.
- Develop mental habits that keep you consistent and confident under pressure.
- Strengthen your inner game to perform at your peak today and prepare for life after sport.
Mid-level plan
3-Month Game Changer Program
- Build mental strength and focus to stay calm under pressure.
- Train your mind to master your emotions, turning fear and doubt into fuel for performance.
- Stay confident in yourself by turning mistakes or failures into comebacks
Join the companies and Sports Organizations who have hired Kerdu to speak
Mesmerizing. Actionable. Life-Changing
Great speakers inspire. Exceptional speakers create change. Kerdu Lenear does both by equipping audiences with practical tools they can apply immediately.
Warning: Kerdu’s energy and optimism is addictive.
Kerdu's Services
Different steps to make change
01.
Key note Speaking
Kerdu doesn’t just inspire audiences—she shows them how to raise their game from the inside out. Her keynotes blend lived experience as a pro athlete, science-based mindset tools, and practical strategies that spark real change. Whether on stage, in the boardroom, or online, Kerdu speaks with energy, empathy, and clarity. Her international background and contagious optimism leave audiences not only fired up but equipped to act.
02.
Individual Coaching
Kerdu works with elite athletes during two of the most important transitions of their careers: leveling up their performance while they’re still competing and preparing for life after sport. Through her Inner Game™ coaching, she helps athletes strengthen their identity, rebuild lasting confidence, and gain clarity about their next steps—both on and off the court. As a former national team player who successfully transitioned into entrepreneurship, Kerdu combines lived experience with powerful tools to support real, lasting growth beyond the scoreboard.
03.
Team Coaching
Having played on elite teams herself, Kerdu knows what’s often missing: mental muscle. Her coaching brings high-performing groups a new edge by training what traditional methods overlook—identity, focus, and emotional strength. Through interactive sessions, teams break through limiting patterns and build shared confidence. Each experience blends neuroscience-backed tools with practical steps that boost performance and wellbeing.
Flagship Offer
The Inner game with Kerdu Lenear
The Inner Game™ is a 12-week coaching experience for pro athletes who are ready to figure out who they are beyond the jersey and what they’re meant to build next.
You’ll go from feeling stuck, uncertain, or disconnected to having a strong sense of identity, unshakable confidence, and a game plan for your next chapter—whether that’s launching a brand, starting a business, or simply leading life on your terms.
This is where you stop guessing and start building what’s truly yours.
You’re not done. You’re just getting started.
See Kerdu's Work
Äripäev Customer Service Summit 2025
Keynote
Kerdu helped 400 service leaders identify the “Toxic Ten” patterns that hold us back and shared how to break them to consistently show up as your best self.
Estonian Women's National Soccer Team
Mental Performance Coach
Kerdu supports Estonia’s women’s national soccer team by strengthening team unity, building individual and collective confidence, and helping players believe in themselves—especially when the pressure is on.
Enefit Leadership Conference 2025
Keynote
Kerdu showed 300 leaders how fear of failure or success can quietly hold them back and taught a simple tool to break the pattern and take confident action faster.
Individual Players from Estonian National Teams
1-1 coaching
Kerdu works and has worked individually with athletes from Estonia’s men’s and women’s national basketball, soccer, and volleyball teams, helping them develop emotional control, build lasting confidence, and strengthen their identity both as athletes and as individuals.
Testimonial
Designing Dream, Building Trust
Real stories from real clients who turned mindset shifts into game-changing results.
“Working with Kerdu gave me practical tools to stay focused under pressure and manage challenging situations with more confidence. The techniques helped me strengthen a key weakness—something that now supports me daily in my current role. I highly recommend her to anyone in a high-performance environment.”
Gerd Kanter
"Working with Kerdu has been a game-changer for me. I’ve always kept my emotions bottled up and often pushed them aside, but through her Mindset Fitness approach, I’ve learned how to shift out of negative states quickly and move on from mistakes. After a tough first half with low confidence, I used one of her techniques at halftime, reset my mindset, and came back stronger—scoring my career-high in the German Bundesliga. I now use what I learned from her in games, training, and everyday life."
Artur Konontšuk
"Kerdu’s program gave me practical tools like visualization and self-talk that made an immediate difference. I visualized scoring before a game—and did it in the first minute. I now use these techniques in every training. Even though I’d heard of them before, Kerdu helped me actually apply them with confidence."
Lisette Tammik
"Working with Kerdu and learning the Mindset Fitness techniques had a real impact on me. I started taking time for myself in the mornings to slow down and focus—something I hadn’t done before. My mornings used to feel chaotic, but this simple shift brought more calm and clarity. It also became harder to dwell on negative emotions, which helped me stay more balanced throughout the day."
Hugo Toom
Athlete Transition Coach | Founder: Mindset Fitness & Athletepreneurs | Neuroencoding Specialist | Keynote Speaker | Brainz Magazine Contributor | Helping pro athletes master identity & confidence
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