Basketball wasn’t just my passion, it was my identity. It took me from Estonia to Auburn University in the U.S., then into a professional career across Europe. For ten years, I proudly wore the Estonian national team jersey. I trained relentlessly and played through pain but no one ever taught me how to train my mindset.

Like many athletes, I believed pushing harder was the answer. But the more I pushed, the more fear and self-doubt held me back. When my career ended, I faced a question I wasn’t ready for: Who am I without basketball? That moment sparked a deeper journey into how the mind works and I discovered that your mind can be trained like a muscle.

That insight changed everything. I broke through my own limits and uncovered the confidence to grow into who I really am. I wasn’t just a former athlete—I was a leader, a learner, and an entrepreneur in the making.

Today, I’m an Athlete Transition Coach, keynote speaker, and founder of the Mindset Fitness™ methodology. I teach the same tools on stage that I use with elite athletes in private because confidence, identity, and inner strength aren’t just crucial in sport, they’re the foundation for success in life, leadership, and business.

I’m also the mental performance coach for the Estonian National Women’s Soccer Team and a proud mother of two young athletes myself. So I understand both the pressure of high performance and the importance of building a mindset that lasts.

I hold an MBA degree from TalTech, where I studied self-handicapping in high performers, and I’m a certified Neuroencoding Specialist, trained by Joseph McClendon III. Neuroencoding is the study of how to rewire thoughts, emotions, and behaviors for high performance and lasting change.

I’m currently developing The Inner Game™ coaching experience and leading the Athletepreneurs™ movement because transition doesn’t have to be dramatic. It can begin with building confidence in competition or laying the foundation for leadership after sport.

I also serve as the first female president of BNI North Star Tallinn—Estonia’s chapter of the world’s largest business networking organization.

A brief encounter with Kobe Bryant left a lasting impact, and his Mamba Mentality continues to influence everything I do.

I help pro athletes train the part of themselves no one ever coached—so they can become confident in who they really are, on and beyond the game.